E-commerce workflow guide

AI Calling for E-commerce Customer Follow-up

Make order and delivery conversations clear and actionable.

A practical guide to planning your pilot.

The workflow

From the first question to the next step.

Online stores receive repeat questions about orders, delivery updates and returns. An AI calling workflow is most useful when it can use verified order information and explain what will happen next.

Confirm account features, integrations and handoff rules before customer use.

01

Identify the request safely

Ask whether the caller needs an order update, a delivery change or help with a return. Use your approved verification process before sharing account-specific order information. Never request card numbers, passwords or payment OTPs.

02

Use verified order data

Connect the workflow to the appropriate store or support system and distinguish an actual carrier update from an estimate. Escalate refund decisions, disputed transactions and delivery exceptions to the authorised team.

03

Measure resolved requests

Track requests resolved, repeat calls, successful handoffs and the cost per resolved request. For follow-up campaigns, measure opt-outs and complaints alongside conversions. Contact customers through an approved, consent-aware process.

Ready for a pilot?

Answer these first.

A trusted source of information and clear ownership make the conversation useful.

  • Which store or order system supplies live status?
  • Which requests can be resolved automatically?
  • Who approves refunds or order changes?
  • How are contact preferences and opt-outs recorded?

Clear starting point

Start with the calling cost.

₹6 / minute

Published standard AI Voice rate.

A simple pilot calculation

A hypothetical three-minute standard AI call costs ₹18 before applicable taxes and any separately charged services. Actual charges depend on your service and billing rules.

Check the complete rate card for model rates, number rental and plan details.

Explore pricing →

Keep exploring

More conversations. More possibilities.

Workflow guide · 01

Real estate

Follow up on property enquiries and prepare better site visits.

Explore real estate →

Your next conversation

Build a workflow around your business.

Review language support, integrations, human handoffs and billing with the team before your pilot.

Discuss your use case →